What Women Want
Obviously at Natural Source, we do not have the means to conduct polls about our clients, and the way they feel about clean green products. For years we have developed natural clean green products as part of the Beljanski® Approach to Wellness because it seemed like the right thing to do, from an ethical point of view, as well as a scientific point of view. Once you understand, thanks to Mirko Beljanski’s brilliant scientific explanations, how environmental toxins affect our DNA, you will know how important it is to Avoid these toxins, Remove the toxins which are, without the shadow of a doubt, already in our bodies (hundreds of chemicals can be found in the umbilical cords of newborn babies1), and Restore Homeostasis, which is the tendency of the body to seek and maintain a healthy balance or equilibrium even when faced with external changes.
It appears that our intuition and our approach were right, according to recent studies that have been conducted on what purchasers are looking for in a product.
Here is what women want when looking at skincare, according to Kari Gran, Co-Founder of Kari Gran, as recently reported by Cosmetics Design USA: “We started the Green Beauty Barometer survey in 2015 to see how women felt towards and if they bought all-natural beauty, because data was limited. So, we worked with an objective third-party survey company, Harris Poll, to conduct a survey among more than 1,000 U.S. women aged 18 and up, to measure their attitudes and purchase behaviors across a number of beauty product categories, including: skin care; hair care; makeup; sunscreen; fragrance and nail care.
“Our second-annual survey revealed that 55% check ingredient labels on beauty products to avoid specific ingredients and 35% intend to purchase more all-natural beauty products in the next two years. It also showed that mass market drug/grocery stores perform the worst when it comes to all-natural product selection, with 14% saying they are unsatisfied. This was followed by department stores at 13% and specialty drug/grocery stores at 12%.”
I do strongly believe that this quest for natural, quality products encompasses much more than skin care, and that quality and ethics will prevail in the long run.
SOURCE
1 – Source: 2005 – Environmental Working Group analysis of tests of 10 umbilical cord blood samples conducted by AXYS Analytical Services (Sydney, BC) and Flett Research Ltd. (Winnipeg, MB).