Pao-pereira: Sustainable and Fair trade
Recently, I noticed that the Wikiphyto website on the page devoted to Pao pereira, mentions the plant as the active ingredient of the “ Beljanski product”.
What really struck me is that the name “Beljanski” is used here as both a noun and adjective, even though the name is a registered and legally protected trademark.
This casual use of Beljanski name without the registered trademark is probably a sign of the growing popularity of the Beljanski® products. However belated, it is a solid recognition gained through the many recent scientific publications coming from prestigious U.S. institutions.
Not long ago, someone brought to my attention that the French magazine “Santé Pratique” recommended the Beljanski® products using the name without the small “®” sign to indicate that it is a registered trademark.
The popularity of the Beljanski name is accompanied by new questions regarding Pao pereira. I decided to respond by showing some images.
– Pao pereira is a very well-known plant species, which has been clearly identified, documented and shown in many botanical gardens.. | |
- Harvesting of the Pao pereira bark can be done without cutting down the tree and the bark regenerates quickly without permanently damaging the tree.
Natural Source International recommends that its suppliers regularly replant small Pao Pereira trees as a part of sustainable development. | |
- Pao pereira bark harvesting performed in the traditional way, provides essential income for many South American farmers. The long journey to a bottled product often starts with only a simple boat or a donkey. The harvesting of pao pereira is a part of the global fair trade initiative.